Dec 24, 2024
This web story explores Coursera's latest report on skills-based hiring and highlights the top free professional certificates for 2025. Discover in-demand courses in product management, digital marketing, UX design, and more for career advancement.
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Coursera’s latest report highlights a significant shift towards skills-based hiring, with over half of job listings in the U.S. removing formal education requirements. This trend reflects the increasing importance of professional certificates over traditional degrees.
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Coursera’s report reveals that alternative credentials, particularly online courses, are becoming pivotal in recruitment decisions. In 2024, over 3.3 million students enrolled in entry-level professional certificates, reflecting a shift towards skill-based hiring practices.
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The U.S. Department of Labour’s new guide advocates for skills-first hiring, aligning with the growing trend where employers prioritise practical skills over formal educational qualifications. This shift is accelerated by online learning platforms like Coursera.
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In response to the rising demand for job-ready skills, entry-level professional certificates saw a surge in enrolments. Courses in product management, project management, and data analysis emerged as top choices to meet evolving job market needs.
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Coursera’s data suggests that job market demand is increasingly focused on technical and managerial skills. As companies embrace skills-first hiring, the need for courses in product management, data analysis, digital marketing, and UX design continues to grow.
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The IBM Product Manager certificate is designed to equip learners with the skills required to manage and develop products effectively. Covering essential product management concepts, this course is ideal for professionals aiming to lead product development teams.
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Microsoft Project Management certificate offers learners a comprehensive understanding of project management principles, tools, and techniques. It prepares individuals to manage projects efficiently, making it perfect for those aspiring to oversee complex, large-scale projects.
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The Unilever Supply Chain Data Analyst professional certificate focuses on optimising supply chains using data-driven approaches. It’s ideal for individuals seeking to advance their careers in supply chain management or data analysis within fast-paced industries.
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This course equips learners with the skills to manage digital marketing campaigns, analyse performance metrics, and leverage digital tools. It covers SEO, social media marketing, and online advertising strategies, making it ideal for aspiring digital marketers.
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Microsoft’s UX Design professional certificate provides an in-depth learning experience for aspiring UX designers. Covering user research, interface design, and prototyping, this course is perfect for individuals eager to enter the field of user experience design.
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